Title: WeChat Rankings Reveal the Keys to Success for Travel Brands Abstract: Since the start of 2017, travel focused digital marketing agency Dragon Trail Interactive has been compiling weekly data on the 20 best performing WeChat public accounts in travel. With 73 percent of Chinese outbound travelers regarding social media as the key channel to researching and gathering information about traveling, the rankings provide practical insights on what strategies are working best when it comes to running a popular WeChat account that converts Chinese consumers into travelers. Bio: Starting his career in government consulting and advisory roles, Saxon jumped ship to marketing when he saw the opportunity to marry his passions for travel and China. Saxon has lived and worked in China since 2013, and at Dragon Trail Interactive, he works with some of the world's biggest tourism brands to communicate their messages to Chinese consumers and travel agents, particularly on WeChat and mobile. Saxon holds degrees in communications, law and international relations from the University of Technology, Sydney, and is proficient in Chinese.