Title: WeChat Binding: the Key to Maximizing Customer Lifetime Value Abstract: The clue of brands' customer lifecycle in China, emphasizing the importance and significance of WeChat membership binding, together with Binding Best Practices. Conversion tactics and case studies in the field of WeChat Marketing Automation. Bio: Aaron is CEO and founder of JINGdigital which builds technology that helps brands create personal connection with their customers on WeChat. His career began in advertising in New York with McCann Erickson in direct marketing before he found his true calling in the web during the dot com boom in Seattle. Aaron moved to Shanghai in 2006 and founded ACHANG webdev, a web development agency that worked with hundreds of brands and startups. In 2013 he launched JINGdigital to focus on the unique challenges of marketing in China and built JINGsocial, a leading WeChat marketing automation and analytics platform used by innovative multi-national brands.