The final agenda will be published only one week prior to the event date, stay tuned!
Confirmed topics and speakers include:
- The Making of WeChat Integratable Classifieds for B2B/B2C Industries and Beyond by Marian Danko, CEO & Founder, China Classifieds
- When should I use a WeChat Official Account? When should I use a Mini Program? by Edaan Getzel, COO, Co-Founder,Rikai Labs
- WeChat Binding: the Key to Maximizing Customer Lifetime Value by Aaron Chang, CEO and Founder, Jingdigital
- Broaden your Definition of KOLs by Lina Bartuseviciute, Managing Director, LITAO Consultancy Group
- Sheng Pang, CEO, Juplus Digital
- How brands are Creating Brand Stories through WeChat Mini Programs? by Jerry Clode, Head of Digital and Social Insight and Director of SMART - Research, Strategy and Naming. With Michael Norris, Consumer Research Manager, Resonance China
- Miranda Tan, CEO and Founder, Robin8
- WeChat Commerce is Now Mature But Does it Fit Every Brand ? by Cyril Drouin, Chief eCommerce Officer Greater China, Publicis Commerce
- and many more to be confirmed soon...
Other topics to be discussed during the event include:
Starting & Growing Followers
- "Service account vs Subscription"
- "Getting Started with your Subscription Account"
- "O2O for Official Accounts: Businesses Nearby, Wifi Hotspots, and Coupons"
- "Growing your followers on WeChat"
- "WeChat Engagement Marketing - Build Valuable Friendships by Listening"
- "Leading WeChat 1 to 1 marketing"
- Marketing Best Practices On WeChat
- "WeChat Gamification for Better User Engagement"
- "Using KOL as a Performance Marketing Tool"
- "WeChat - Best Practices for Brands"
- "3 key take aways for a great user journey on WeChat compaigns"
- "How to generate income, leads, and traffic thought WeChat"
Customer Services & CRM
- "How to do WeChat Marketing/Customer Service",
- "How to handle the responses on your WeChat marketing activities"
- "Lead Nurturing through Listening"
- "WeChat enterprise accounts- closing the loop on CRM and internal communication for business"
- "Customer Service Best Practices With WeChat"
- "No More Cards! WeChat Loyalty & Membership CRMs"
- " Coupons: Powerful Marketing Tools for Retailers!"
- "Organizing a productive event with WeChat"
- "Best Practices Using WeChat For Events"
- "How to Make Your WeChat Sell"
- "Driving Offline Sales through WeChat"
- Key Tactics to Generate Traffic and Increase Conversion for Your WeChat Store
- Leveraging Free Trade Zones for Your WeChat Store
- "Why WeChat is the Only Realistic China E-commerce Option for Small Brand and New Market Entrants"
- "How to generate massive sales from WeChat?"
- "eCommerce with WeChat: How does it really work?"
- "Exploring the WeChat Custom Integration Opportunity"
- "Cross Border E-commerce via WeChat"
- "The Possibilities for Interactions with Brands on WeChat"
- "Best Practices for B2B Marketing & Engagement on WeChat"
If you would like to propose a topic and become a speaker, please fill the the form below.